Post Description

Course name:
Google Analytics Essential Training

Author:
Corey Koberg

Duration (hr:min):
4:27

Released on:
10/8/2010

Exercise files:
No

Software works on:
Mac and Windows

Google Analytics Essential Training with Corey Koberg shows how to use Google's widely used web analytics platform to generate detailed information about the visitors to a web site, giving insights into web site traffic, user behavior, and marketing effectiveness. This course covers account setup to understanding reports, while explaining how to extract insights from the vast array of data available.
Topics include:
Setting up an account
Installing tracking code on a site
Reading the dashboard and understanding high level metrics
Understanding how visitors use and navigate web site content
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Planning and configuring goals
Utilizing segmentation for deeper analysis
Understanding the raw data and how it's collected
Selecting and comparing date ranges
Using annotations and other best practices
Configuring and analyzing internal site search
Determining the best report view to use
Navigating reports with tabs
Cleaning up data with inline filters
Sharing data and reports